10 June 2024

We are thrilled to announce that Shiseido Company, Limited has joined the GREENART Consortium! Founded in Tokyo, Japan in 1872, Shiseido is one of the oldest and most esteemed cosmetic companies in the world. As the largest cosmetic firm in Japan and the fifth largest globally, Shiseido’s expertise spans skin care, makeup, body care, hair care, and fragrances.

Role in the GREENART Project

In the GREENART project, Shiseido will play a crucial role in the formulation of green materials. Their involvement will extend to the exploitation and industrialization activities of the newly developed solutions and tools. Shiseido’s vast experience in innovative product development will facilitate the transfer of these green solutions to transversal industrial sectors, reaching beyond cultural heritage conservation to fields such as cosmetics and detergency.

This collaboration marks a significant milestone for GREENART, enhancing our capabilities in developing sustainable and environmentally friendly conservation products. We are excited about the potential of this partnership to drive forward our mission of preserving cultural heritage with cutting-edge green technologies.

Welcome, Shiseido, to the GREENART family! Together, we look forward to achieving remarkable advancements in both the cultural heritage and broader industrial sectors.